Four years ago, my husband and I moved from a big city in northern California to a tiny town in central Arizona. I went through a tough adjustment period. I missed my family, friends, and my familiar routine. But more than anything, I missed Trader Joe’s.
But last month, everything changed. A big, shiny, colorful, brand-spanking-new Trader Joe’s opened!
My husband, who only goes to the grocery store under the threat of starvation, was completely baffled by my excitement … read more by clicking on the article below
Great article on branding using my favorite store as the example.